M&S Campaign Analytics Manager

  • PwC
  • New York, NY, USA
  • Nov 05, 2017
Full time Sales Marketing

Job Description

PwC/LOS Overview

PwC is a network of firms committed to delivering quality in assurance, tax and advisory services.

We help resolve complex issues for our clients and identify opportunities. Learn more about us at

At PwC, we develop leaders at all levels. The distinctive leadership framework we call the PwC Professional () provides our people with a road map to grow their skills and build their careers. Our approach to ongoing development shapes employees into leaders, no matter the role or job title.

Are you ready to build a career in a rapidly changing world? Developing as a PwC Professional means that you will be ready

* to create and capture opportunities to advance your career and fulfill your potential. To learn more, visit us at

It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.

As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.

Job Description

PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.

The Marketing and Sales (M and S) Operations team supports the objectives of M and S and firm leadership. They facilitate decision making and organizational success by participating in: development of strategy around how we operate; leading cross-functional budgeting and investments; providing insights from client and relationship data; conducting predictive and business analytics; and through alumni loyalty programs. Operations also leads select strategic initiatives, including global strategic sourcing/off shoring. The team

will collaborate with our Lines of Service to develop innovative solutions to generate demand.

The team works closely with Finance, Human Capital, Information Technology, Communications, Knowledge Management, Learning and Development, Office of General Counsel, and other functions to enable M and S to achieve its goals.

The M&S Measurement team develops and recommends measurements to assess the impact of Marketing & Sales on the firm. The team develops analytical tools, approaches and dashboards, and establish suitable measurements to add rigor to decision-making and insights into progress of defined goals. The team also analyzes and interprets marketing data (CRM, campaign, digital/online data, etc.) and trends. This helps business stakeholders better understand the effectiveness of their strategies and tactics to inform the optimal allocation of all resources.

Position/Program Requirements

Minimum Year(s) of Experience: 4

Minimum Degree Required: High School Diploma

Degree Preferred: Bachelor's degree

Knowledge Preferred:

Demonstrates extensive knowledge and/or a proven record of success in the following areas:

* Utilizing and applying business strategies and programs to drive business objectives and share insights on marketing and sales activities and processes;
* Utilizing and applying business intelligence to analyze usage and provide meaningful information about client behavior, usage patterns, user needs, and gaps in content strategies and implementation approaches;
* Developing and implementing robust planning, tracking, and problem resolutions; and,
* Conducting metrics analysis to gain a deeper understanding of the return on investment reflected by revenue opportunities, relationships built through clients touch points, and brand awareness.

Skills Preferred:

Demonstrates extensive abilities and/or a proven record of success developing a marketing and sales measurement culture to maximize the impact of marketing by creating and sharing actionable insights from measurements, including the following areas:

* Collaborating with the leaders to understand needs, communicating usage patterns, and demonstrating metrics advancements;
* Interpreting marketing measurement data and patterns to develop reports that help business stakeholders measure the effectiveness of their marketing strategies and tactics;
* Developing custom marketing dashboard concepts for campaigns;
* Teaming across multiple communications platforms including social media, video, and digital;
* Evaluating data and understanding the relationship between content coding and corresponding report data;
* Managing the compilation and creation of marketing measurement impact reports, including client relationship management (CRM) insights to support data-driven decisions;
* Testing current and new reports for accuracy;
* Making independent decisions on complex marketing analysis projects, and provide solutions with confidence and clarity;
* Continuously developing and assessing tools, reports, and tailored solutions;
* Achieving results in a complex organization;
* Managing multiple projects simultaneously;
* Leading and participating in consultative work groups;
* Managing distributed resources, including those located offshore; and,
* Leveraging ability to build strong relationships.

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