Marketing Manager - Investment Company

  • Recruitment Genius
  • Hackney, London E9, UK
  • Nov 05, 2017
Full time Banking Finance

Job Description

The Role: A fantastic opportunity has arisen for a highly motivated and experienced Marketing Manager to join this fast paced, growing and award winning international real estate office in central London. The Company: They specialise in identifying wealth building opportunities across the globe. This includes UK & overseas property investment. Position: Marketing Manager Location: London Status: FT Rate: 45K plus bonus Job Description: - Oversee overall marketing strategy and execution of plans for new and existing products - Ensure effective, branded marketing communications across a range of channels, including company website, social media and digital platforms - Monthly reporting on budget and lead quality - Provide ongoing recommendations/strategies to improve lead quality and 3rd party partners - Lead generation using in house tactics (PPC, SEO, Paid Media etc.) and external means to generate qualified leads within agreed budget for the company - Manage and modify the company CRM platform to improve user experience and monitor marketing activity - Oversee and manage monthly marketing budget and ensure KPI targets are met - Reporting on internal and external marketing activities, optimising marketing tactics to ensure KPI targets are met - Co-ordinate marketing activities and objectives both internally and externally - Quality control, keeping marketing messages consistent and in-line with company voice. Making sure to also communicate the right message to the internal marketing team so all creatives are kept in-line with branding and company objectives - Proactively think of different growth strategies and marketing ideas - Copywriting across all marketing mediums from social and review sites to marketing collateral - Actively monitor company online reputation, and follow through when necessary. Qualifications, skills and characteristics: - 4-6 years of responsible positions in marketing, preferably in a similar industry - Experience supervising and managing a professional marketing team - Bachelor's Degree in Marketing or a related field required - A deep digital marketing knowledge and hands-on experience with developing marketing strategies for SEO, PPC, SEM, websites and landing pages, user experience, social media marketing and paid media optimisation, email and CRM - Strong effective communicator, copy writing skills and ability to negotiate - Demonstrated ability to increase productivity and continuously improve methods - Expert in digital and social media strategies and best practices with a demonstrated track record on Facebook, Twitter, LinkedIn and other social media outlets - Demonstrated effectiveness in reputation management through social and digital review platforms - Ability to lead in a fast paced and constantly changing environment - Experience managing external PR and communication consulting firms - Knowledge of the property industry, WordPress, Unbounce, and Mailchimp is desired - Detail oriented, can spot mistakes easily.