M&S Operations Digital Analytics, Manager (location flexible)
New York, NY, USA
Nov 05, 2017
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It takes talented people to support the US firm of the largest professional services organization in the world. Not all of us work directly with external clients. Some of our best people choose to apply their talents inside PwC.
As part of Internal Firm Services, you're serving an organization on par with many of our external clients. Our Internal Firm Services team consists of first-rate marketers, human resource professionals, computer technologists, knowledge managers, accountants, financial planners, administrators and leaders. Internal Firm Services staff are the people who make it work for the people who make it work for our clients.
PwC's Marketing and Sales function is a client-focused, high-performing team, which is strategically aligned to the Firm's priorities and passionately focused on positioning a distinctive PwC brand in the marketplace and driving long-term revenue growth for the Firm.
The Marketing and Sales (M and S) Operations team supports the objectives of M and S and firm leadership. They facilitate decision making and organizational success by participating in: development of strategy around how we operate; leading cross-functional budgeting and investments; providing insights from client and relationship data; conducting predictive and business analytics; and through alumni loyalty programs. Operations also leads select strategic initiatives, including global strategic sourcing/off shoring. The team
will collaborate with our Lines of Service to develop innovative solutions to generate demand.
The team works closely with Finance, Human Capital, Information Technology, Communications, Knowledge Management, Learning and Development, Office of General Counsel, and other functions to enable M and S to achieve its goals.
The Digital Analytics team is focused on recommending best practices across all marketing tactics as well as measuring, understanding and optimizing marketing campaigns based on campaign KPIâ€™s. The team is responsible for automating the delivery of cross channel marketing dashboards, which will include data from web, search, social media, email, and paid promotion. The team engages regularly with external online audiences and is the main point of contact for the US business marketing community regarding the firm's marketing measurement strategy. The team will also follow the evolution of measuring digital marketing campaigns, and collaborate with other areas of the firm, as well as develop plans, standards and policies, and processes for implementation.
Minimum Year(s) of Experience: 4
Minimum Degree Required: High School Diploma or GED
Degree Preferred: Bachelor's degree
Certification(s) Preferred: Certification in Digital Media and/or Social Media, Certification in measurement analytic tools
Demonstrates extensive knowledge and/or a proven record of success managing externally facing marketing campaigns including the following areas:
* Social media platforms (e.g., Twitter, LinkedIn, YouTube, Google+, Instagram, Pinterest, Tumblr), as well as agility to adapt to new platforms as they come online; * SEO measurement and optimization tools such as Conductor Searchlight, Google Analytics, Adobe Analytics; * Web performance measurement tools such as Adobe Analytics, Google Analytics; * Competitive positioning in order to contribute to the development of messaging and marketing strategies; and, * Digital marketing
KPIs, analytics and measurement.
Demonstrates extensive abilities and/or a proven record of success
helping to form B2B digital marketing strategies, including the following areas:
* Delivering performance data on digital marketing programs aligned with firm priorities; * Informing teams through data on the value of cross channel strategies to increase reach and visibility with potential buyers of our services; * Collaborating with various members of leadership within various functional groups such as marketing, sales, and sourcing teams; * Understanding of Content Management Systems and digital marketing; and, * Identifying digital marketing trends and industry-leading practices, applying new thinking and innovation to digital marketing programs.
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