Digital Marketing Internship

  • Laureate Online Education BV
  • Amsterdam, Netherlands
  • Nov 04, 2017
Full time Education

Job Description

Expanding access to quality higher education to make the world a better place
Throughout our worldwide network of higher education institutions, we share a mission to make quality higher education accessible and affordable so more students can pursue their dreams. It's a mission we believe will help make the world a better place.
Laureate's network institutions deliver professional-oriented programs in a wide range of disciplines that generate strong interest from students and provide attractive employment outcomes.

We believe in the power of education to transform lives and remain committed to making a positive, enduring impact in the communities we serve. When our students succeed, countries prosper and societies benefit.

Laureate is offering an internship to students who is looking to gain Digital Marketing experience.

The Digital Marketing Intern is a part of the international marketing team for Laureate Online who will develop and execute day-to-day activities associated with conversion, lead nurturing and prospect engagement efforts for various higher-education institutions.
The day-to-day responsibilities of the Digital Marketing Intern include carrying out activities related to content creation, campaign development, website optimization, and reporting and analytics. You will be required to work on multiple projects simultaneously and action tasks related to:

  • Working with internal stakeholders to develop content for conversion or self-service purposes
  • Liaising with developers website optimizations, including the briefing of requirements, tracking the project through development, and QA of the final solution
  • Assist with email marketing campaigns, including the preparation of messages, selection of images, and tracking of performance
  • Conceptualizing campaign concepts and writing campaign briefs for copywriters and designers
  • Create marketing performance reports and analyze data to identify trends that will guide decision making and direction
  • Affinity for and interest in digital marketing - some experience and study in a related field is preferred
  • Incredible organizational and project management skills
  • Technology mindset and the ability to learn new systems fast
  • Experience with HTML is desired
  • Native or near-native level of English (spoken and written)
  • Ability to work independently and as part of a team
  • Availability to work full time (40 hours/week) for a period of at least 6 months