Support the design, development and delivery of specific elements of the branded customer communications experience (all channels, but with a focus on digital).
As part of this team you are responsible for supporting the delivery of branded customer communications, direct/social marketing and channel marketing, along with timely planning, development and delivery through our processes, to support achievement of business and brand objectives.
This role will be a digital champion to act as digital expert in house and to raise the knowledge of skills of our Brand and Marketing teams while also delivering multichannel campaigns.
•Develop close working relationships across the business to ensure optimum customer experience and achievement of channel targets. •Build strong working relationships with our internal digital functions and be the go to digital expert within the Borrow Well Team and the Brand & Marketing team. •Support the delivery of the optimum branded customer communications experience and materials (all channels). •Support the planning, development and delivery of allocated programmes to deliver brand and channel objectives. •Support the development of strong, creative propositions and compelling campaigns that are built on genuine customer insight. •Work closely with other teams to appraise the performance of activity undertaken. Identify and implement changes to drive up performance. •Work closely with other teams to maintain a comprehensive market / consumer knowledge, and ensure all communications are grounded in genuine customer insight. •Support the relationship with third party agencies and suppliers to deliver cost effective, on brand / brief marketing to agreed brand and business objectives. •Manage the creation of clear and directive creative briefs and brief external agencies as required. •Deliver programmes within budget. Take steps to improve cost efficiency. •Develop and maintain detailed brand and channel knowledge within self, to facilitate strict adherence to regulatory policy. •Implement agreed processes to ensure that all communications developed are compliant with the relevant codes and regulations.
KEY CAPABILITIES , KNOWLEDGE, SKILLS AND EXPERIENCE.
•Extensive direct and channel marketing experience •Experience of digital, social and email marketing •Strong creative development and communication skills •Ability to interpret and present brand, channel and sales MI •Complete end to end campaign management •Strong interpersonal skills both internally and externally •Effective decision maker •Good analytical skills with the ability to understand complex data and the initiative to use this to drive performance improvement of programmes. •Proven creative judgment essential, with the ability to direct and manage agencies. •Strong self organisation and prioritisation, with the ability to work under pressure and to tight timelines. •A strong understanding of legal and regulatory frameworks within the financial services industry desirable. •A degree (or equivalent) in business management / marketing and professional qualification is highly desirable. •ATL experience would be benifical but not essential.
At TSB, we believe businesses need to reflect the communities they serve. This is why we have a long-term commitment to diversity and inclusion.. It's important to us to make sure we bring the best talent to our business, regardless of characteristics such as race, gender, disability, sexual orientation or social background. Our focus on diversity and inclusion is a key part of how we support and develop the people who work here. It helps us build a stronger culture where no matter what background you come from you feel valued and confident in bringing your whole self to work.
Achieving TSB's vision of being different from day one, bringing greater competition and local banking back to the High Street is dependent on our colleagues demonstrating our core values. We will assess and hire individuals who demonstrate and support these values which can be found on our TSB careers site.